Website Design & Optimization
Build a Website That Actually Works for Your Business
Most small business websites aren’t necessarily “bad” — they’re just incomplete, unclear, or not set up to convert.
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Pages are confusing, services aren’t clearly explained, calls-to-action are missing, and customers don’t know what to do next.
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I focus on practical improvements that make your website easier to understand, more professional, and more effective at turning visitors into real inquiries.
Website Design (From Scratch)
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For businesses that need a clean, professional website built the right way from the start.​
I create simple, well-structured websites that clearly communicate your services and make it easy for customers to take the next step.
​Includes:
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Website platform setup (Wix)
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Custom page structure (Home, Services, About, Contact, etc.)
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Service page creation with clear, customer-focused messaging
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Layout and design tailored to your brand (colors, fonts, visuals)
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Mobile optimization for all pages
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Clear call-to-actions (call, text, request a quote, etc.)
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Basic on-page SEO setup (titles, headers, keywords)
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Image selection and placement guidance
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Contact forms or lead capture setup
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Domain connection or transfer support
Website Optimization & Cleanup
For businesses that already have a website but know it needs improvement. I clean up and improve what’s already there so it actually works for your business.
May Include:
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Full website review (structure, messaging, usability)
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Cleanup of outdated or placeholder content
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Service page improvements for clarity and conversions
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Call-to-action improvements (make it easier for customers to act)
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Layout and flow adjustments for better user experience
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Mobile responsiveness fixes
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Basic on-page SEO improvements (titles, headers, keywords)
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Image and visual consistency updates
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Navigation/menu improvements
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Recommendations for missing pages or content gaps
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A strong website works best when your business messaging and branding are already aligned through the Complete Brand Foundation Package
Website Design (From Scratch) Starting at $1,800
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Includes up to 5 core pages (typically Home, About, Services, Contact, and one additional page such as Gallery or Reviews). Additional pages can be added based on your needs at an additional cost.
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Website Optimization & Cleanup Starting at $495
Final pricing depends on scope, number of pages, and level of updates needed.
Note: Domain registration and website hosting/platform fees (such as Wix, Squarespace, etc.) are not included and are paid directly by the business owner. ​​​
Not sure where to start? The Brand Foundation Review helps identify areas that may be holding your business back online.