Website Design & Optimization
Build a Website That Actually Works for Your Business
Most small business websites aren’t necessarily “bad” — they’re just incomplete, unclear, or not set up to convert.
Pages are confusing, services aren’t clearly explained, calls-to-action are missing, and customers don’t know what to do next.
I focus on practical improvements that make your website easier to understand, more professional, and more effective at turning visitors into real inquiries.
Website Design (From Scratch)
For businesses that need a clean, professional website built the right way from the start.
I create simple, well-structured websites that clearly communicate your services and make it easy for customers to take the next step.
Includes:
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Website platform setup (Wix)
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Custom page structure (Home, Services, About, Contact, etc.)
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Service page creation with clear, customer-focused messaging
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Layout and design tailored to your brand (colors, fonts, visuals)
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Mobile optimization for all pages
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Clear call-to-actions (call, text, request a quote, etc.)
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Basic on-page SEO setup (titles, headers, keywords)
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Image selection and placement guidance
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Contact forms or lead capture setup
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Domain connection or transfer support
Website Optimization & Cleanup
For businesses that already have a website but know it needs improvement. I clean up and improve what’s already there so it actually works for your business.
May Include:
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Full website review (structure, messaging, usability)
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Cleanup of outdated or placeholder content
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Service page improvements for clarity and conversions
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Call-to-action improvements (make it easier for customers to act)
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Layout and flow adjustments for better user experience
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Mobile responsiveness fixes
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Basic on-page SEO improvements (titles, headers, keywords)
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Image and visual consistency updates
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Navigation/menu improvements
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Recommendations for missing pages or content gaps
A strong website works best when your business messaging and branding are already aligned through the Complete Brand Foundation Package
Website Design (From Scratch) Starting at $1,800
Includes up to 5 core pages (typically Home, About, Services, Contact, and one additional page such as Gallery or Reviews). Additional pages can be added based on your needs at an additional cost.
Website Optimization & Cleanup Starting at $495
Final pricing depends on scope, number of pages, and level of updates needed.
Note: Domain registration and website hosting/platform fees (such as Wix, Squarespace, etc.) are not included and are paid directly by the business owner.
Not sure where to start? The Brand Foundation Review helps identify areas that may be holding your business back online.